Rare Roots & Company, founded in 2023, is a forward-thinking business dedicated to connecting traditional Indian products with the global market. With a strong focus on exports, the company serves both B2B and B2C sectors, offering sustainably sourced goods that resonate with consumers who value purity, authenticity, and cultural heritage.

By partnering with small farms across India, Rare Roots & Company ensures that every product reflects the rich traditions of its origins. While expanding its presence internationally, the company is also making strategic inroads into the Indian market, bringing a selection of GI-tagged products that highlight the true essence of Indian craftsmanship.