When Kuhu Enterprises sells an amigurumi via its Plumtales Boutique in India, it is empowering the mother who made it, by giving her a secure income to support her family.
(Amigurumi is a technique used to make small stuffed toys out of crocheting or knitting and the word ‘Amigurumi' is a Japanese term, based on a traditional old Japanese art.)

WHO WE ARE:
We started Kuhu Enterprises as a social endeavor to make a difference in Village Woman's lives. Registered under the Ministry of Micro, small and medium enterprises (MSME), Govt of India, and is a project approved by Department of Industries & Commerce, Haryana (DIC), Govt of Haryana and Office of Development Commissioner, Haryana.

We believe in the power of business to help make the world a better place. The goal of Kuhu Enterprises is to uplift the community, by providing opportunity to all untapped women resources, who are not well-educated or have limitation of working outside, but are incredible as crochet artist. Empowering them by imparting crochet training, giving tools and quality raw material to be able to make marketable products locally in the rural area. We are working hard to ensure regular employment and sustainable livelihood for women from rural areas.

It's not about the toy you can gift but the opportunity of employment you are providing, not about filling someone else's closet out of obligation but inviting them into the experience of introducing others (maybe for the first time) to the idea that there are human beings behind the toys/goodies they buy. Helping others makes you feel good about yourself because you are doing something for someone that they couldn't do for themselves.