Nitya International is a Baidyanath group company which was founded on 10th June 1963. It owns the brand called AGE AYURVEDA and AGE VEDA SPA. Its product range consisted of mainly herbal product which were specially designed for ethical promotion in India. In the year 2004 with the view to the emerging export opportunity our fire band director Mr. Dhananjay Sharma and his team developed a range of dietary supplement specifically for the U.S. market to be sold as O.T.C. products. That range was launched in the U.S. under the brand name Age Ayurveda. Age Ayurveda range consists of Dietary Supplements and cosmetics