Who is My Chat Lesson's audience?
- My Chat Lesson caters to high school students (8th to 10th graders). Classes and syllabus covered: 8th, 9th and 10th; CBSE, ICSE and KSEEB (as of now - more being worked on).

What is the problem 'My Chat Lesson (MCL)' is solving?
- My Chat Lesson is attempting to solve the problems of
(i) Low engagement rates of traditional learning material (E.g. My son starts to yawn as soon as he opens his textbook to study).
(ii) Low knowledge retention rates (E.g. My daughter hardly remembers anything though she studies for several hours in a day).
(iii) Easy access to learning material (E.g. My daughter has a surprise test tomorrow, but we are traveling and don't have her books with us).

How does 'My Chat Lesson (MCL)' work?
- In MCL, relevant learning content is delivered in bite sizes on mobiles for easy, quick, 24/7 access and consumption through an engaging, fun chat story format designed for maximum engagement and knowledge retention.

What is the science behind MCL and what is the value it offers to a learner?
Research has shown that micro-learning leads to about 50% better knowledge retention than traditional learning methods. Delivery of learning content in this chat format also leads to 4 times higher engagement rates.

MCL leverages the scientifically proven techniques and advantages of Micro-learning and Conversational Design focusing on curriculum for high school students and guarantees -
- A retention of 40% more knowledge than traditional learning methods.
- A 2.5x higher engagement rate.

What is the value proposition of MCL?
- Delivery of learning content through chats/ conversations is a completely new category and MCL has created this category.
- MCL leverages the scientifically proven techniques and advantages of Micro-learning and Conversational Design empowering 8th to 10th graders with simple, fun learning techniques designed for maximum engagement and knowledge retention.