Lines and Checks Creation is a luxurious clothing brand by Smita Chitale. An MBA graduate by profession turned fashion designer and stylist, Mrs Smita Chitale started the clothing brand in memory of her late mother Shri Sanjivani Mukund Mone, a fashion designer and stylist as well.

An entity with culture, character and personality, the brand intends to bring inspiration and aspiration through its creativity. In a society where freedom of expression and the ability to be your unique individual is encouraged, the brand's culture provides quality service and crafted products that introduce confidence in every individual.