A Perfect Bite Consulting was started by Rushina Munshaw-Ghildiyal to help food businesses and brands identify and develop creative opportunities to connect with consumers.

The firm offers services for creating, designing, developing and delivering high-quality concepts and content to enterprising food brands looking to stand out of the crowd. Notable initiatives include 'APB Cook Studio', 'The Indian Food Observance Days' project, 'Spice chronicles with Rushina MG', 'Annual Godrej Food Trends Report', 'Kellogg Flavour Conference with Chef Ranveer Brar', and the 'Godrej Culinary Chroniclers Conclave'.