Back to roots was founded by Maria Kidangalil and Joseph Therappel in the year 2018 with a vision to establish a market for Kerala grown exotic fruits like Mangosteen, Rambutan, Dragon fruit, Avocados etc. Before a decade ago farmers were growing cash crops like, Rubber, Tea and Coffee, however fluctuations in the market left them hopeless. Back to roots came into the space to provide a helping hand as well to work with farmers of Kerala to create a market place for the home-grown exotic fruits.